Hello Eryk! Goodbye BIC!

BIC Electric changes its name to Eryk.

After over 15 years of success in providing electrical and mechanical assembly, installation and commissioning services around the world, BIC Electric is rebranding to a new name, to better reflect the nature of the company.

Lucja Kalkstein, co-founder and Vice-President says, Since the company started in 2004, we have succeeded to establish BIC Electric as a recognized and respected brand, one that makes us proud. But with time we have also grown out of it: BIC Electric started as an electrical contractor and over time we have expanded and moved into industrial services. We wanted a name with which we all could identify.

From February 1st, 2020, the company will be known as Eryk. The regional branches in Poland, Denmark and Ghana rebrand now, while the branches in Norway and Germany will change their names later this spring.
It is only the name and logo that change, nothing else: the ownership, scope of services and staff remain the same.

The company’s co-founder and President, Jens-Christian Møller says, We spent a lot of time thinking about our identity, about our market and the service mix, and we felt that the old brand does not cover all of that. When we stumbled upon the story of Eric of Pomerania, King of Denmark, Sweden, and Norway, and a Duke of Pomerania, we were genuinely impressed that one person could have brought these regions under one rule and secure the budget income for the Kingdom of Denmark for a few centuries to come by introducing the Sound Dues.

Lucja adds, I think Eric’s identity can be found in our story: our company is also a blend of the best traits of the Scandinavian and Pomeranian cultures, and the figure of Eric of Pomerania symbolizes that most accurately.

Speaking of the logo, Jens-Christian says, We wanted to base the expression of this identity on a very relatable and likeable element of our everyday lives, one that is connected to loyalty, pride, trust and courage – a Pomeranian – a dog who is a dependable and trusted companion, albeit with a ton of self-confidence.

We believe that our new name Eryk and the new logo will communicate to our customers and potential customers the ideas of loyalty, mobility, reliability and quality of technical services, Jens-Christian summarizes.

FACTS

 

Eryk (formerly BIC Electric) is a “born global” company group established in 2004, which provides electrical and mechanical assembly, installation and commissioning services. Eryk’s staff is 250+ and works worldwide improving their customer’s flexibility in installation capacity.

 

 

Photo source: Wikipedia
Eric of Pomerania (1382-1459, PL: Eryk Pomorski) – adopted foster son of Queen Margaret I. Crowned king of Denmark and Sweden, King of Norway, a Duke of Pomerania and ruler of the Kalmar Union. A key figure in uniting the Nordic countries in an economic community.
 

Photo source: Wikipedia
A Pomeranian is a popular breed of dog of Spitz type, first bred in Pomerania – it is a toy, or companion dog, known for its playfulness, alertness, strong will and the characteristic “little lion” look.

 

Read official announcement in pdf:

For more information please contact Regional Sales- & Communications Manager:

Adam Piotrowski +48 690 527 578 [email protected]

 

The table below shows what and how changes from February 1st, 2020:

Name: BIC Electric Sp. z o.o. changes  to Eryk Sp. z o.o.
NIP/VAT: PL 852 242 51 45 PL 852 242 51 45
Address: 1 Maja 39, 1 Maja 39,
71-627 Szczecin, Poland

 

71-627 Szczecin, Poland

 

Name: BIC Electric Danmark A/S changes  to Eryk A/S
CVR/VAT: DK 32 15 32 08 DK 32 15 32 08
Address: Springbankevej 14, Springbankevej 14,
7323 Give, Denmark

 

7323 Give, Denmark

 

Name: BIC Electric West Africa A/S changes  to Eryk A/S
CVR/VAT: DK 32 15 32 08 DK 32 15 32 08
Address: The Royal Danish Embassy in Accra
Dr. Isert Road 67, North Ridge,
The Royal Danish Embassy in Accra
Dr. Isert Road 67, North Ridge,
P.O. Box C596, Accra, Ghana

 

P.O. Box C596, Accra, Ghana

 

Name: BIC Electric Deutschland GmbH changes  to Eryk GmbH
VAT: DE 2225807285 DE 2225807285
Address: Am Oxer 7 Am Oxer 7
24955 Harrislee, Germany

 

24955 Harrislee, Germany

 

Name: BIC Electric Norge AS changes to Eryk AS
Org.no./VAT: NO 911854600 NO 911854600
Address: Rosenkrantz’ gate 20,
0160 Oslo, Norway
Rosenkrantz’ gate 20,
0160 Oslo, Norway